Most CEOs are impatient to see their ideas "fly" and their decisions fructifying into business results. They must understand that any significant and cross-functional change goes through the following 4 steps : Crawl > Walk > Run > Fly
Crawling: Preparing Minds of People and Processes : The first stage of evolution is publicly admitting within the company that you have a problem and acknowledging it cannot be solved by "allocating" it one person or to the marketing function. Preparing for organizational changes to match the new strategy you need to educate internal teams and listen to them actively and seek their opinion on processes you need.
Walking: Marinating : Defining your engagement strategy across multiple departments and platforms. What needs to be done by whom, for whom and how. Such meaningful content "marinated" for some time is better than over-engaging too quickly.
Running: Everything is in place and functioning but yet to become a habit. By now you will have external and internal organization ( structure, systems, skills, mindset) in place and in a connected fashion.
Flying: Becomes a second nature. By now the change you want is integrated in everything the organization does and becomes a second nature: It is reflected in all touchpoints and business functions.
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